Transformed Into His Peugeot MPV SUV to boost sales Menghadirkan
Transformed Into His Peugeot MPV SUV to boost sales , 
Peugeot changed its strategy and its two MPV metamorphosed into crossovers, but what made the French automaker is trying to accomplish with this change?
SUV / crossover sector continues to grow, attracting more and more customers in the process; That's why Peugeot had it was time to change gear in order to stimulate sales.
Both the 3008 and 5008 without ever addressing exactly the most profitable niche, and they were not very successful either. Now, however, Maxime Picat, head of Europe PSA Group, said that the company knows the direction he wants to go.
Speaking to Automotive News, Picat described 3008 as "an acceleration of the brand", especially after learning that customers actually want a real SUV automaker, not a cross between a minivan and a crossover
"The previous generation 3008 was a huge success in some countries, but less so in others. After asking customers why that was the case, we learned that they look more and more SUVs, more than a niche product. "
The SUV offensive also means that the minivan as we know it will be ancient history to Peugeot, although PSA will still offer some models by Citroen, as continued Picat :.
"When you have a growing industry such as SUVs, then you change your strategy accordingly When sales of a segment of the industry begin to slow, then you need to reassess the group's strategy is to it particular type of vehicle. That's why Peugeot was in the SUV sense, while Citroën continues to have great success with its C4 Picasso minivan. "
according Picat, SUVs do not represent the final frontier for Peugeot, the automaker plans to offer another electric passenger car in 2019, in addition to its iOn models and partners.
Transformed Into His Peugeot MPV SUV to boost sales
Transformed His Peugeot MPV In SUV In Order to boost sales
Peugeot changed its strategy and its two MPV metamorphosed into crossovers, but what made the French automaker is trying to accomplish with this change?
SUV / crossover sector continues to grow, attracting more and more customers in the process; That's why Peugeot had it was time to change gear in order to stimulate sales.
Both the 3008 and 5008 without ever addressing exactly the most profitable niche, and they were not very successful either. Now, however, Maxime Picat, head of Europe PSA Group, said that the company knows the direction he wants to go.
Speaking to Automotive News, Picat described 3008 as "an acceleration of the brand", especially after learning that customers actually want a real SUV automaker, not a cross between a minivan and a crossover
"The previous generation 3008 was a huge success in some countries, but less so in others. After asking customers why that was the case, we learned that they look more and more SUVs, more than a niche product. "
The SUV offensive also means that the minivan as we know it will be ancient history to Peugeot, although PSA will still offer some models by Citroen, as continued Picat :.
"When you have a growing industry such as SUVs, then you change your strategy accordingly When sales of a segment of the industry begin to slow, then you need to reassess the group's strategy is to it particular type of vehicle. That's why Peugeot was in the SUV sense, while Citroën continues to have great success with its C4 Picasso minivan. "
according Picat, SUVs do not represent the final frontier for Peugeot, the automaker plans to offer another electric passenger car in 2019, in addition to its iOn models and partners.
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