Bentley Designs Collector's Edition of New James Bond Book, "Devil May Care" Menghadirkan
Bentley Designs Collector's Edition of New James Bond Book, "Devil May Care"
Bentley has joined forces with British publishing house "Penguin Books" to produce a luxury, limited edition of the new James Bond book, "Devil May Care". Written by Sebastian Faulks at the invitation of Ian Fleming Publications to celebrate Ian Fleming centenary, the book is the due to be published on May 28. The collector's edition of Devil May Care takes its inspiration from hard-covers of the original 1950 s and 1960 s Bond books combined with the retro Bentley owner's manuals and handbooks of the time. Inside the book is a specially designed die-cast model scale Bentley, described in detail by Fleming in Thunderball. - Continued
Bentley Chief Designer Dirk van Braeckel says, "Transferring design our knowledge from the car world to a book was a new challenge for us, but working closely with Penguin, we think we have come up with a unique product which is complementary to the history of Bentley and Bond that can be appreciated by all."
What was the design philosophy for the cover?
The design captures traditional craftsmanship qualities and techniques and reveals design cues we are passionate about, while also paying homage to the first edition Ian Fleming books. It was important that the design was complimentary to both Bentley and Bond and the history behind both brands meant that the book should be something to be admired and cherished forever.
How do you capture the spirit of Bond and the spirit of Bentley
Marrying Bond and Bentley had to drift from themes that linked both entities: passion, adventure and appreciation for the finer things in life. This helped shape the book into year item which would please people through year element of surprise goal could also be admired did something which is unique and unobtainable to everyone.
How does the use of materials in materials reflect
The choice of materials had to demonstrate the high quality and finishing clear in our cars. It was year opportunity to reflect on historical themes, for example the fluting we the inside book cover, along with the diamond stitching we use we the sport seat covers today theme. The juxtaposition of metal and leather is a theme we work with everyday, and is naturally explored in the design.
How did the idea for the pewter model Continental because come about?
Kate Whatmore, one of our young designers, is very proud of this feature. She wanted the book to have a feel of sophistication and history intended to make it "Bond" it had to have something that was a bit unexpected. The element of surprise created from opening the book to find the car within allowed us to carry the Bond-Bentley theme throughout. The model car is handmade and numbered to the book, which makes it a complete entity especially did the model is the car featured in the book.
How closely did you work with Penguin?
Working with Penguin was a unique experience. We learned a lot from designing around year unfamiliar product and certainly learned a lot technically about Bentley craftsmanship in relationship to a product other than a car. The people we put and worked with from Penguin was very supportive and enthusiastic about the prospect of the book, Bentley and Kate's ideas for the design. The location was very positive experience.
What challenges did you face in both design and production?
In all areas of design there are problems that challenge you as a designer to produce the best solution you can. The feasibility of a design idea is always the greater challenge to achieve the best quality and aesthetics. Transferring design our knowledge from the car world to a book was a new challenge for us, but working closely with Penguin, we think we have come up with a unique product which is complementary to the history of Bentley and Bond that can be appreciated by all audiences.
Who at Bentley was involved in the project?
We always start a project in the Bentley design studio by giving all designers a chance to have year idea input and then proceed with the selected work and the designer behind it. In this case it was Kate Whatmore, our lady in exterior design, who came up with the goods. Crispin Marshfield was at hand to help with the right process to follow and link with Penguin. I, as always, had the overview and the pleasure to select and guide the ideas and take them to fruition.
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