GM Skips 2009 Oscars, will not buy any time advertising


GM Skips 2009 Oscars, will not buy any time advertising Menghadirkan

GM Skips 2009 Oscars, will not buy any time advertising ,

GM Skips 2009 Oscars, will not buy any time advertising

GM Oscars General Motors pulled the plug off its 19 years long relationship with of the Oscars the Wall Street Journal reported Sunday. Despite the fact that the Oscars are one of the biggest annual events on broadcast TV stations, GM decided to end its sponsorship of long-standing Hollywood of flashy annual awards which included a lot of advertising time and the use of its vehicles for the transport of celebrities at the event and the parties related to Oscar. "It is a large property, but there not simply in our plans for 2009," said a spokesman for GM. - suite

the U.S. automaker short of money has been one of the biggest advertisers for the Academy Awards spending $13.5 million for the timing of the announcement in February this year and more than $110 million over the past 11 years, according to TNS Media Intelligence. "With the current business challenges and tightening of budgets, we decided to focus our dollars advertising and promotional activities that reach more impactful ways clients," said a spokesman for GM. In other words, GM decided to spend a large part of its advertising budget from traditional media to digital marketing (internet) where the company execs think they get more for their money.


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