Buick confirms new models, targets "customers who Shop at Ikea and drink coffee at Starbucks"

the new Buick has confirmed that it will publish a new compact sedan and a small crossover as a follow-up of his Regal size average (in photo above as a concept GS). Well, at least now it's official.

the three new vehicles are supposed to help move to 47% of the market, which will help the Buick to achieve its goal of doubling sales "in the coming years.

the brand will also cease to use the trim level designations, continues to shake things up. Why? "Trim levels means there is a hierarchy of the premium vehicle," says Craig Bierley, Director of advertising/promotion of Buick-GMC Sales Manager.

now, everyone is going to be the same outside, which is smart. Other than the designations of engine displacement (which can be removed on most cars), none of the luxury automakers do.

in addition, Blot said that Buick is changing its marketing strategy. "In the past, Buick was on the one hand, we were quiet," said. "At the time (before filing for bankruptcy), we had most of our budget, so we kept the program that has been a success," Blot added. "So if you played golf or watched golf, you knew about Buick."

now, Buick has "almost entirely abandoned golf course", said adding that the focus will now be on more "popular campaigns and search for customers who purchase coffee set of Ikea and food and drinks at Starbucks." In other words, buyers who want luxury without paying that much.

as a sign that things are (i.e. work), Autodata Corp. said Buick sales are up 36% for April and 50% improved for the year so far.

evidence comes in the form of a 214% increase sales of LaCrosse (now sold for "$ 8 000 to $ 9 000 more" than its predecessor). even the Enclave buyers have increased by 30%.

what is really impressive is "BOLD" claim of Buick Regal to come will be the oldest model in its range by 2013. That's what we call thinking ahead, or to have a plan. Not something that the old GM was too preoccupied, but reassuring... more reassuring... to see under the new grams

by Phil Alex Via

: Detnews

current range of Buick