Ford plans to double its presence in the Chinese market in all Segments Menghadirkan
Ford plans to double its presence in the Chinese market in all Segments
since November 2009, China's market of the top cars of the world page, surpassing the United States. It is therefore natural for automakers to their attention. Among others, BMW previewed the new M5, Peugeot, 508, the new Tiida Nissan and the Audi Q3 to the Shanghai Motor Show . The most recent example is Ford which intends to more than twice its range of model in the Chinese market, according to a senior company executive.
"" considering that the Launcher small cars, midsize cars, large cars, SUVs, performance vehicles, all these different pieces, we compete to about 22% of this market today, "Will Periam, Director of strategy for Africa and Asia Pacific Ford told Reuters during a recent industry forum in the Chinese city of Tianjin."
"in the future, we plan to compete in about 50%. '" "And it will be new versions of products that we have and all new products which are not here today," he added.
Periam also revealed that most of the models that Ford intends to present to China as the new Focus and the Kuga sedan,
Ford currently manufactures the Focus, C - MAX, Mondeo and Fiesta in collaboration with Chongqing Changan Automobile Co. and Mazda Motoe and his van Transit with Zoe Motors, in which Ford holds a 30% stake.
However, Ford missed boom of last year when a record 18 million vehicles have been sold in China, thanks in no small part to government tax incentives and subsidies. But this year, the incentive plan is complete and the booming Chinese market has decreased its rate of sales booming.
Secretary general of the China Association of Automobile Manufactures its estimate for the growth of sales in 2011 significantly reduced, by a 10 to 15 percent to 5 percent forecast. So far, Ford has increased this year's January to July sales by 13% to 306 830 vehicles, compared with the same period in 2010 and Periam of Ford estimates that China's car sales will reach 32 million by 2020.
source of story: Reuters
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